A multi-screen digital presence for storagemobile.com
STORAGE MOBILE, located in La Prairie, offers a portable storage container (cube) rental service for individuals on the move or undergoing home improvements who require temporary storage. Entreposagemobile.com was originally developed in 2010 to describe the company's services. With technology constantly evolving, many web development standards have since emerged, as is the case for responsive formats which are now unavoidable.
Hence, MultipleMedia was entrusted with the mandate of a responsive revamp of their digital platform to better reach consumers wherever they are.
Structured content and enhanced user experience
Following extensive research about MOBILE STORAGE’s customers, competition and industry, MultipleMedia proposed intuitive and accessible information architecture. The content, which has been restructured, now has better visibility, which increases the user’s understanding of the product.
To increase the conversion rate, the navigation has been redesigned to better structure information. Cube rental is highlighted directly from the home page, thus encouraging consumers to complete the newly developed contact form. Moreover, the fluidity of media display has been enhanced by the addition of a lightbox.
Now, the client or prospect can make contact with one click, through the form or a phone call.
The WordPress platform was considered for the flexibility it offers content managers. Its multiple plugins and modules chosen for their safety and performance have been widely vetted through several projects.
MultipleMedia assisted the client in all aspects, minimizing interventions required by the company's managers. From graphic design to managing SEM campaigns, programming and content integration, everything was taken care of.
Throughout the development, all measures were taken to conserve the SEO ranking storagemobile.com acquired over the past six years. The website has also been optimized according to the latest SEO standards.
MultipleMedia also went further in optimization, configuring and ensuring the maintenance of SEM campaigns. It is mission accomplished for entreposagemobile.com which ranks in first place on Google for the targeted expressions, and in a very competitive field at that!