With over 19 years of success in the digital landscape, MultipleMedia has satisfied demanding clients through the precision and rigour of our process.
Our methodology is continuously evolving, right alongside the most recent digital trends. Our work is the result of a seamless and transparent process that's perfectly aligned with the needs of our clients.
1/ Digital Project Plan
Before we do anything else, we take the time to meet you and identify the key stakeholders, the deliverables, the project's milestones as well as a preliminary schedule of activities. That way we can confirm the scope and specifications of the project. The deliverables for this phase generally include:
- A project plan
- The prerequisites and expected functionalities
- Functional specifications (CMS templates, forms, secured areas, geolocated functionalities, technologies, etc.)
2/ UX design
At MultipleMedia, we believe the development of a memorable user experience, an experience adapted to all devices and screen resolutions and that meets an organization's objectives, needs to go through the user experience development cycle.
While this design cycle will vary based on a project's needs and context, this process will often include the following deliverables:
- Tree view (list of required pages and sections, events)
- User profiles, objectives and tasks
- Content strategy
- Interactive wireframe
- User testing; revision of the wireframe
- Layout of main pages; graphic standards
3/ Development and programming
Having configured a customized preproduction environment, we'll be able to program your content management templates, as well as the previously identified functionalities. We'll also configure the tools and web metric that will allow you to analyze your website's traffic and campaign results.
Your CMS is now ready to be populated with content. We work with you to create all of the static and interactive content. For visual assets, we validate our choices every step of the way. We ensure the targeted user experience and business objectives are met on all devices and screen resolutions.
5/ Website Testing
Before launching your site and applications, we need to go through a testing phase. We'll run a series of tests to identify bugs and potential problems and correct them in an agile but documented fashion.
A successful launch isn't just a simple migration towards the host server. At MultipleMedia, we take it a step further by helping you identify an effective internal and external communication strategy, both pre- and post-launch. Mass email? Video? Contest? Social media? Our team is there to support your promotional initiatives.
6/ Maintenance and Optimization
Our team stays by your side to ensure a smooth transition towards managing your new digital asset. You'll have support and advice in every area of expertise, be it optimization, marketing strategy or technical assistance.