Tuesday, May 17, 2011
"Humanly Effective": multiplemedia Launches its New Brand Image
Montreal, Tuesday, May 17, 2011 – multiplemedia, one of Québec's first digital agencies and a holder of several major accounts, asserts itself as "Humanly Effective", a motto which reflects its skills and services. This repositioning comes with a transformed brand image and a totally revamped Web site, multiplemedia.com.
"We've brushed up our image and changed our name back to multiplemedia, to support more accurately our digital agency offering," said Renato Cudicio, President of multiplemedia. “Increasingly, our work brings us to design projects in an open context that integrates Web, mobile and social media. That's where our role as a consultant agency takes on its real meaning. As for ‘Humanly Effective', we see it as more than a motto: of course, we master the technology as few agencies do, but to us it remains a tool: in our view, the user and the special business relationships we maintain with our clients come first."
Usability – also called user-friendliness – has been a major focus at multiplemedia ever since the early days, in 1997. Today, the cutting-edge agency both revives its roots and looks ahead as it adopts a new slogan – “Humanly Effective” – and drops the hyphen and the “.com” from multiplemedia.com while launching a totally revamped and downsized Web site.
The entire operation has taken several months, during which multiplemedia was supported by G Branding and Design , which helped the Montréal agency step back and find new angles to its own brand. In the meantime, the multiplemedia team has been active on several other fronts, finalizing major projects over the last few months, including a portal for the Québec's home builders' association( APCHQ ), Special Olympics Québec , an online donation site, Road problem watch , a CAA-Quebec initiative, and PodiumTracker.ca , an Intact Insurance-sponsored Web site that promotes the Canadian winners of the World Cup speed skating races.
About multiplemedia
Created in 1997, multiplemedia supports businesses organizations in their digital projects with a humanly effective approach that puts the user at the heart of communication strategies and technologies. Since its creation, the agency develops and maintains MMCM, a secure and powerful software suite that can be used to manage Web sites, Blogs, and e-mail marketing campaigns, among other things.
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