Monday, February 28, 2011
A Clear Round for a multiple-media.com Client
multiple-media.com’s expertise is highlighted in an E-zine on effective Web sites for businesses, published by a Quebec portal, rezopointzero. Right from the onset, publisher Vallier Lapierre emphasizes the value of usability for business websites: “In 2011, usability is of paramount importance, much more so than aesthetics.”
It so happens that usability–also called ergonomics, or “user experience”–has been a major focus of the Montreal web agency since its creation, nearly 15 years ago.
The well-documented and well-researched publication includes analyses, best practices and case studies, one of which is about CAA-Quebec. The article relates the major stages of a Web project which the well-known organization carried out with the help of multiple-media.com. Initiated in 2007, the entire process involved strategic planning, ergonomics, graphic design, usability tests, rebuilding the transactional section, etc. All along the way, the focus remained the same: improve conversion rates.
The publication gives a tip of the hat to a geolocalisation application, one of the web agency’s major accomplishments. Developed in record time, the application sends out queries to the AAA databases in U.S., integrating information about the sales outlets of CAA-Quebec partners and displaying the information within an entirely French user interface.
The article underlines the fact that “user-centered design is beneficial for website visitors but also for those who must use Intranets, particularly in the case of an organization as sophisticated as CAA-Quebec.”
Finally, multiple-media.com president Renato Cudicio also took part, along with four other Web agency leaders, in a roundtable about “The characteristics of an effective Web site in 2011”.
(Note: all publications referred to in this article are in French.)
rezopointzero.com
rezopointzero.com is a Web know-how portal designed to help Quebec organizations close the gap with the rest of North America in the area of Web technologies. A regular publication, Les Cahiers du savoir-faire web, in particular, aims to provide managers with the information they need to communicate effectively with web specialists.
multiple-media.com
multiple-media.com provides large, medium and small businesses with a complete range of online services , including communication strategies, website design, email campaign creation and management, SEO website audits, and more. The Web agency’s CMS and blog solutions are based on secure software, either Open Source or commercial. Since its creation, multiple media.com has developed and supported MMCM, a powerful software suite that includes MMCM-CMS for website management, MMCM-Blog for blog management, and MMCM-Postal for email campaign management.
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