Sunday, October 14, 2007
APCHQ taps into multiple-media.com’s usability expertise for its portal
Quebec's home-builders' association, APCHQ, has called upon multiple-media.com to assist the Internet committee that is responsible for the overhaul of its Internet portal. The Montreal Web agency accompanies the committee in its decisions pertaining to content management, it watches over the usability through the layouts and it carries out lab tests to validate design and information architecture decisions. Its mission is to ensure that the new portal meets user's needs amd expectations.
This project comes right after another one multiple-media.com finished for the Association, which involved redesigning APCHQ's Splash page to make it more efficient, both strategically speaking and in terms of usability. multiple-media.com was assigned two goals: first, direct the different types of visitors - i.e. the general public, building professionals and the media - towards the appropriate section of the site; second, renew the Association's image. It was successful on both counts, as is made clear by the APCHQ's decision to entrust it with another strategic mission to multiple-media.com.
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