Thursday, December 06, 2007
Van Houtte Launches a New Website developed by multiple-media.com
multiple-media.com announced today that
it recently developed and implemented an entirely new Website
for Van Houtte to showcase a new line of products, Source H2O, a
unique water filtration system for workplaces.
The content-rich Source H2O site promotes the health benefits of good hydration, reviews the four major water filtration techniques - coal filters, UV lamps, ozonization, and reverse osmosis - and offers links towards various Web sites containing information about water. Prospective customers can also find out about the features and advantages of the Source H2O line of products, which companies can rely on to provide their employees with healthy drinking water, at an excellent quality-price ratio.
" Van Houtte is currently the leading supplier of Office Coffee Services in North America, and we are present in 75,000 companies," said Mr. Joseph Audi, Director of Marketing at Van Houtte. "That gives us an ideal vantage point to observe a growing need for filtered water. Since Van Houtte offers turnkey coffee services, we found it logical to also provide a safe and reliable solution for water. Hence Source H2O, which will mainly be marketed through the Website created by multiple-media.com."
The Source H2O technology is based on a double filtration process, i.e. a UV lamp and an ultra fine Micropur© activated carbon filter based on a 0.5 micron folded filtration membrane. This technology makes it possible to guarantee a water that is safe and pleasant to drink, and is free from bacteria, viruses and other undesirable micro-organisms.
"The Source H2O Website positions Van Houtte as a trailblazer, whether one considers the service it offers or its concern to inform the public as seriously and as objectively as possible about water issues," said Renato Cudicio, president of multiple-media.com. "Furthermore, we followed cutting-edge technology and usability guidelines when building the Website itself."
Pure code for pure water
Technically speaking, the new site is powered by
MMCM 6.0, the most
recent version of the content management tool developed by
multiple-media.com, while MMCM CRM - another application from the
same software suite - is used for customer relationships.
Moreover, the site complies with the best interoperability standards, as the "W3C valid" badge displayed on the home page testifies (W3C stands for "World Wide Web Consortium"). XHTML 1.0 programming ensures faster download speeds, better search engine indexing, and increased accessibility, independently of the browser and the format, particularly in the case of mobile devices.
About Van Houtte
Founded in 1919, Van Houtte is a leading gourmet coffee
roaster in North America, involved in nearly every aspect of the
industry. Van Houtte selects and buys its beans, roasts and
packages its coffees, manufactures state-of-the-art, single-cup
brewing equipment, and markets a wide range of unique products to
retail, office, café and online customers.
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