To understand and interpret the behaviour of your new digital platform users, you need adapted analytics tools. The tools available on the web (Google Analytics, Adobe Analytics) provide a ton of information that can be difficult to decipher. At MultipleMedia, we offer personalized web analytics solutions and services that establish performance indicators relevant to your situation. Understanding the user experience performance is crucial — it's the bellwether of your optimization and all your digital initiatives over the short, medium and long term.
To hit your optimization targets, the MultipleMedia team helps you:
- Create a performance report
- Set up improved Google Analytics solutions and any other pertinent solutions
- Analyze the behaviour of your users — with recommendations on how to improve their experience
Google Analytics and Adobe Analytics Projects: