Jean-Philippe Bédard: Author | MultipleMedia
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Marketing Automation for Associations

Research

December 21, 2017

We’ve been talking about it for a few years now, but marketing automation platforms are not yet in place in Quebec (yes, I know, like e-commerce in … Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy

Voice search: status report

Research

June 1, 2016

This type of research has simply become more efficient. So, Google extolled since September 2015 that its engineers had adopted new acoustic pattern recognition much more powerful... Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy

Content Strategy is Key for JFL42 in 2015

News

September 4, 2015

Always looking for new ways to enhance the user experience, JFL42's management team called on MultipleMedia to assist them in improving the festival’s online selling... Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy and
Cassandra Sawodny, Communications Advisor

Hahaha.com, improved and launched in time for the 2014 festival

News

November 10, 2014

The Just For Laughs Group’s main website is one of the cornerstones of the company’s marketing efforts. Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy

MultipleMedia: expert service for professional orders and...

News

November 10, 2014

MultipleMedia’s clients include serveral important associations in Quebec and throughout Canada. Read the article

By: Raphaëlle Le Pors, Business Development Coordinator and
Jean-Philippe Bédard, Director of Digital Strategy

Laurentian Pilotage Authority’s upcoming website at the heart...

News

November 10, 2014

The heads of the Laurentian Pilotage Authority (LPA), fully aware of the importance of their website and its impact on the whole of their digital communications, have set a projet... Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy and
Raphaëlle Le Pors, Business Development Coordinator

Just for Laughs chooses MultipleMedia’s digital marketing...

News

November 10, 2014

MultipleMedia is very pleased to announce that Just for Laughs has retained its services for the design and development of their digital marketing initiatives. Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy

Five Tips For Successful Email Campaigns

Research

October 22, 2014

Of all the digital marketing tools, email marketing generates the most revenue per dollar. Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy

How Insurance companies adapt to consumers in the digital age

Case studies

October 17, 2014

The digital shift of insurance buyers has transformed the way traditional insurers engage and interact with consumers, forcing them to reassess their business model and improve... Read the article

By: Jean-Philippe Bédard, Director of Digital Strategy