Multimedia, from 1989 to 2019...
In the late 1990s, Multimedia was the combination of different forms of content. The term could be used as a noun or as an adjective describing a medium with many forms. This included a combination of text, audio, still images, animation, video, and forms of interactive content.
Multimedia was generally read, viewed, or accessed by content processing devices, both computerized and electronic, but could also be part of a live performance.
Today, when we talk about multimedia, we are referring more to the Internet and new information technologies, as well as the content they require. It also refers to how to effectively communicate ideas and messages through a coherent set of vectors. The various applications are seen in advertising, publishing, digital marketing ... etc. IT can also be an important part of the business, covering part of the business sector, computer engineering and web development.
The Evolution of Multimedia in the years to come.
Technology has evolved tremendously in recent years. The public expects people to communicate with them in whatever way they like. That's why it's so important to know the customer's communication preferences.
Experts make big predictions about how to work in the future. According to some studies, nearly 50% of all searches will be done by voice search by 2020. After all, today's young people will grow up in a world where smart watches, smart speakers and other connected objects will be Standard. The increase in smart devices such as Google Assistant and Microsoft Cortana wanting to automate specific tasks in homes, and the growing craze for IoT (Internet of Things) are pushing companies to invest in technology development.
The importance of data in this ever-changing world can not be overstated, as consumers are offered ever-increasing numbers of content based on factors based on that data. According to some experts, the next big step will be the advent of virtual reality: it will become an essential aspect of our lives, with unlimited social and immersive potential.
Usefulness and Authenticity are not incompatible with Technology and Automation.
Automation of marketing and technology! Broad topic. And even if we could talk about it for hours, it's something we all agree on already: it's not about to stop. The exponential amount of data collected through the growing number of medium, as mentioned above, makes it possible to personalize messages and content like never before. This is about designing specific workflows, creating scenarios, triggering predefined events, custom responses, dynamic content, and more.
The one and only purpose of all this is very simple: to provide the right information to the right people via the right channels. The perfect match between the power of data, the diversity of multimedia and the ability to deliver in a useful and true way a targeted message.
The Rise of Predictive Analysis and Communication Countermeasures.
Data analysis has always been strategic for companies that wanted to develop a competitive advantage. Thanks to astronomical quantities captured via the media, we can now "predict" the future, that is to say, predict the behavior of consumers. One of the issues here is to determine "THE" content to be broadcast via "LE" the most appropriate medium to influence the next action of a customer, even before he thinks about it.
Multimedia in the Business World.
The evolution of multimedia, that is to say how to collect, process and disseminate data via a multitude of mediums, also impacts the world of business and B2B. The mix of automation, deep learning and AI allows industry players to achieve better results, with data facilitating decision-making. While the human factor is always an integral part of business performance, the complexity of analyzing large amounts of data must be handled by machines as we progress. If not, the information will overwhelm us and disrupt us instead of providing us with valuable information about market habits and preferences.
Many companies are turning to multimedia and connected devices to collect more data about customers or their business processes. This creates a need for technological innovations to reduce the latency between cloud data collection, analysis and action.
Edge computing delivers better performance than cloud computing because it uses less inbound and outbound network data for lower costs. Businesses can also reduce storage and infrastructure costs if they choose to delete collected but useless data. But all this will be for another article.
MultipleMedia, the Multiservices Web Agency of Montréal !