Proactive SEM Strategy | MultipleMedia
Read about our 20 years!

Proactive SEM Strategy

Isolation Majeau is more than a family business; they are leaders in the Quebec insulation market. Moreover, they are also early adopters of new technologies, a characteristic that allows them to stay ahead of their competitors.

The company already entrusted MultipleMedia with their Google Adwords campaign management when they requested a detailed analysis of their running campaign results, aiming to optimize the budgets and the campaigns to face the drastic cost per click (CPC) increase of some key words. Of course with many new competitors in sight, this increase seemed normal, but our thinking had to be pushed further.

In order to advise the client of the reasons behind these changes, but also to apply the required adjustments, MultipleMedia bet on the potential exploitation of Google AdWords’ new advanced functionalities and on the optimization of 5 landing pages already conceived for regional campaigns.

Practically, the results of this analysis allowed to:

  • Better understand the seasonality of each product
  • Optimize the mobile campaigns in comparison to those on PC
  • Measure the call to action performance
  • Re-allocate budgets adequately

Best Home Pages 2019

News

May 30, 2019

You know what they say, "the first impression is often the right one". Therefore, it is  easy to understand the special degree of importance of your homepage. …

By: Jean-Philippe Talamon, UX/UI Designer

Les Francos & MultipleMedia, Road to Glory!

News

May 7, 2019

"Les Francos de Montréal", one the main musical event of the summer, will take place from June 14 to 22. As part of its 31st edition, a …

By: Jean-Philippe Georges, Marketing and Communication Manager

WebP, the image format you need to use !

Research

April 30, 2019

What image format should be used on your website in 2019?   When you hear the terms "jpeg", "png", "gif", "svg", etc... you know that we are …