New video gallery for Groupe Maurice | MultipleMedia
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New video gallery for Groupe Maurice

The Maurice Group has used our services to develop a video gallery on its website.

Possessing a very active YouTube channel, the Maurice Group wanted, through this project, to take advantage of this content to generate more traffic on its website and to increase their SEO.

By creating this new video gallery, the video are now grouped in only one place to facilitate users navigation and keep them on the website as much as possible.

A complete project that allows to enhance the content, increase website traffic while improving the user experience.

A fluid and intuitive navigation

Le projet a été pensé de manière à être facilement identifiable et accessible par l’utilisateur. On retrouve ainsi un accès à la galerie vidéo dans le menu principal de navigation du site internet au sein des « top links ».

Aucun dépaysement pour les internautes, la structure de ces nouvelles pages reste similaire à la section « Nouvelle » déjà en place. De cette manière, il est également possible pour le Groupe Maurice de faire de « crossreferencing » en suggérant des vidéos de la galerie dans la section « Nouvelles » et inversement.

A cela s’ajoute une facilité de navigation et de recherche grâce à des fonctionnalités de « tags » regroupant des vidéos sur des thèmes communs et un moteur de recherche propre à cette section permettant de rechercher des mots-clés dans les titres des vidéos et descriptifs.

Une galerie vidéo simple comme YouTube

The video galery has been designed to be easily accessible by the user.

In addition to being easily identifiable in the navigation menu, the structure of the page is similar to the "News" section to maintain website harmony.

In this way, it is also possible for the Maurice Group to "crossreferencing" by suggesting videos of the gallery in the "News" pages and vice versa.

Everything is thought to help people find the information/video they are looking for. We have included « tags » grouping videos on common themes and a search engine to search information in the titles and videos descriptions.

An ideal technical solution for updating content

One of the main challenges of this new gallery video was to give the Maurice Group teams the opportunity to easily manage its content. To do this, our digital agency has opted for WordPress and the Google Data API.

This solution allows them to add a video in the gallery with its YouTube ID and remove it from the website gallery without having to remove it from the YouTube channel.

To facilitate the administration of the content, we also have developed the ability to edit the title or description of a video thanks to the WordPress console.

Conclusion

We helped the Maurice Group develop a dynamic and easy-to-use video section to help them evolve their content strategy.

And you, do you want to evolve your website? We would be happy to help you. Contact us!

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