The evolution of the Web

MultipleMedia has been around since 1997. Our digital expertise developed almost simultaneously with the Web itself, following various technological developments. Here is an overview of past and future digital advances.

The Web has been part of our lives for over 25 years! It was invented in 1989 by Tim Berner-Lee, a British engineer working at the European Organization for Nuclear Research (CERN). Initially, it was a tool for transferring information among scientists. It was only in 1993 that the web, as we know and use it today, started weaving.


A bit of history:

WEB 1.0 – Passive Web

At first, we could qualify the Web as passive: Web pages bound together containing text, images and hyperlinks. At that time, websites were mostly informational and Internet users were content consumers.


WEB 2.0 - Collaborative Web

In the early 2000s, the Web becomes social. The rise of free and easy to use tools allows virtually anyone to create and publish content. These functions are no longer reserved exclusively for professionals. We start talking about collaborative Web. We witness the birth of "web actors", this new category of more active and influential users that challenge how brands and organizations communicate with their audience.

Blogs are emerging alongside social media, RSS feed, wikis ... we attributed to Wikipedia (the most used wiki) the status of first major collaborative site, marking the birth of Web 2.0. Social media has greatly contributed to shape communications. Facebook started the parade in 2004, followed shortly by Twitter, Flickr and all the others.

To reach its audience, one can no longer simply publish information. It becomes important to choose the type of content based on its objectives. Of course, we must also choose the right communication medium. With consumers on social networks, companies need to listen and be part of the conversation.


Evolution continues

WEB 3.0 - The Semantic Web

3.0 is right now! Other than the rather simplistic explanation that Web 3.0 is the evolution of the previous version, there still isn’t a clear definition. Many speak about the era of semantic Web and connected objects.

According to Irosoft, semantic web is described as

"a network of data that enables machines to understand the semantics (i.e. meaning) of information published on the Web. It extends the network of human-readable Web pages (e.g. published in HTML) by inserting machine-readable metadata about that published information and how it relates to the content in other pages, thereby enabling automated agents to access the Web more intelligently and perform tasks on behalf of users. "

More and more objects or devices contain technology allowing them to communicate or interact with their environment through the Internet. According to Cisco’s White Paper, 12.5 billion connected objects were in use in 2010. According to their predictions, this number will reach $50 billion in 2020.


Cisco's forecast as shown on

Smart refrigerators, electronic thermostats, lamps and even alarm systems that can be programmed remotely or activated when you arrive home, balls, bracelets or watches to track your training progress, or even bracelets that light up to the beat of the music (last Coldplay concert): these are just a few examples of connected objects that simplify our lives in their own way.


A clear path to mobility

People are constantly on the move and mobility is the only way to reach them at any time; the web has become more mobile and applications are multiplying at lightning speed. So, today, think mobile at all times.

Increasingly, our phones are being used for a multitude of actions: search, compare, buy, share, and publish. Having a responsive website is not enough. You must have a mobile strategy, one that is thought-out in a complete mobile and multimedia ecosystem.

A NETendances survey provided by CEFRIO in 2015 demonstrates that the mobile device adoption rate is growing in Quebec households. In total, 57.1% of adults have at least a smart phone in their home compared to 53% in 2014 and 42% in 2013.

The Web becomes more efficient and more malleable. If the emergence of social media has disrupted the way we communicate, the phenomenon of connected objects forces us to adapt  once again.


Content strategy, inbound marketing, social media, interconnected objects; technology is constantly changing. To reach your target, your strategy must be adapted to this new reality. Easier said than done? Don’t worry! MultipleMedia makes its expertise available to accompany you through these changes.