New video gallery for Groupe Maurice
The Maurice Group has used our services to develop a video gallery on its website.
Possessing a very active YouTube channel, the Maurice Group wanted, through this project, to take advantage of this content to generate more traffic on its website and to increase their SEO.
By creating this new video gallery, the video are now grouped in only one place to facilitate users navigation and keep them on the website as much as possible.
A complete project that allows to enhance the content, increase website traffic while improving the user experience.
A fluid and intuitive navigation
The video galery has been designed to be easily accessible by the user.
In addition to being easily identifiable in the navigation menu, the structure of the page is similar to the "News" section to maintain website harmony.
In this way, it is also possible for the Maurice Group to "crossreferencing" by suggesting videos of the gallery in the "News" pages and vice versa.
Everything is thought to help people find the information/video they are looking for. We have included « tags » grouping videos on common themes and a search engine to search information in the titles and videos descriptions.
A simple video gallery like YouTube
The main page of the gallery allows to display all the Maurice Group videos by categories and themes. Like, comment or share the video directly on the website becomes very easy.
When we click on a video, we arrive on another single page. On this page, there is a section "in the same category" to easily switch from one video to another and a blog post section to easily access to an associated blog article.
An ideal technical solution for updating content
One of the main challenges of this new gallery video was to give the Maurice Group teams the opportunity to easily manage its content. To do this, our digital agency has opted for WordPress and the Google Data API.
This solution allows them to add a video in the gallery with its YouTube ID and remove it from the website gallery without having to remove it from the YouTube channel.
To facilitate the administration of the content, we also have developed the ability to edit the title or description of a video thanks to the WordPress console.
We helped the Maurice Group develop a dynamic and easy-to-use video section to help them evolve their content strategy.
And you, do you want to evolve your website? We would be happy to help you. Contact us!