Digital Project Plan
Before we do anything else, we take the time to meet you and identify the key stakeholders, the deliverables, the project's milestones as well as a preliminary schedule of activities. That way we can confirm the scope and specifications of the project. The deliverables for this phase generally include:
- A project plan
- The prerequisites and expected functionalities
- Functional specifications (CMS templates, forms, secured areas, geolocated functionalities, technologies, etc.)
As a digital agency, we believe the development of a memorable user experience, an experience adapted to all devices and screen resolutions that meets an organization's objectives, needs to go through the user experience development cycle. This design cycle will vary based on a project's needs and context.
Development and programming
Having configured a customized preproduction environment, we will program your content management templates, as well as the previously identified functionalities. We will also configure the tools and web metric that will allow you to analyze your website's traffic and campaign results.
Your CMS is now ready to be filled with content. We work with you to create all of the static and interactive content. For visual assets, we validate our choices every step of the way. We ensure the targeted user experience and business objectives are met on all devices and screen resolutions.
Before launching your site and applications, we need to go through a testing phase. We will run a series of tests to identify bugs and potential problems and correct them in an agile but documented fashion. A successful launch is not just a simple migration towards the host server. As digital agency, we take it a step further by helping you identify an effective internal and external communication strategy, both pre- and post-launch. Mass email? Video? Contest? Social media? Our team is there to support your promotional initiatives.
Maintenance and Optimization
Our team stays by your side to ensure a smooth transition towards managing your new digital asset. You will have support and advices in every area of expertise, be it optimization, marketing strategy or technical assistance.