Customer Relationship Management: Taking Control
Customer relationship management (CRM) relies on knowing your customers to offer them an optimal service and thus increase their loyalty. CRM is integral to a global marketing strategy as it intervenes at all stages of the purchasing process. To achieve this, it is necessary to analyze consumer behaviour and define clusters, facilitating offer customization. A CRM is therefore essential to manage customer data in one place (e.g. contact information, accounts, sales opportunities, etc.).
Knowing that acquiring a new customer is much more expensive than retaining customer loyalty, customizing the offer will greatly reduce your business costs. Moreover, the acquisition of a customer relationship management tool will allow you to monitor your progress and enjoy a better targeting of consumers. In the long run, you will see an increase in sales, but also in brand recognition.