Content Is King
A good content strategy, or content marketing, is much more than copywriting. It reflects an extensive understanding of the brand, its competition, and its market. Websites, blogs, or social networks: across all media, content must be king. Whether it is to inform, sell, or have a conversation with your users, content marketing acts as the voice of your brand. It is therefore important to define a specific personality for it; which will greatly facilitate interactions.
Content Marketing Services
- Brand voice and tone
- Persona (client profile type)
- Search for industry influencers
- Definition of strategic objectives and sales cycle
- Selection of broadcast channels (site, blog, e-mail, social networks)
- Editorial calendar
- Existing content inventory
- Governance plan
Writing for yourself is good. Writing for your target is even better. By defining your customers’ typical personas and targeting your content accordingly, you multiply engagement. Content dissemination is as important as its creation. By reaching out to your industry’s influencers, your content will have an impact through its visibility.