Digital Strategy

User Experience (UX)

UX Design: Experience Matters

An acronym for User Experience, UX design has a very broad definition. With the aim of optimizing the overall user experience, a UX designer must consider not only the site mechanics (ergonomics) but also the information architecture (IA), the interface design (IU) and the interaction design (IxD). UX design is a user-centred design (UCD).

UX Services

User experience is required on any website or application. Define your users’ needs and anticipate their behaviour. The features, structure, skeleton, and visual appearance are factors in the equation of a good UX design. An optimized user experience will encourage visits and brand trust.