We are talking about a technology that can perform, automate and pursue various marketing activities.
The goal of marketing automation is to get a specific conversion. Whether it is capturing an email address, motivating a visit to a website, posting a video, encouraging registration at open houses, or buying a service, it must have a clear purpose.
Nowadays, when it comes to marketing automation, people include precise workflows design, scenario creation, triggering specific events, automating custom responses, dynamic content, and more.
It is much more complex today than simply email marketing because it incorporates a greater number of communication channels and points of contact. Marketing automation allows your audience to be more engaged, guided in a more personalized and strategic way.