With the help of its very own MMCM-Postal, a proprietary email marketing campaign manager, MultipleMedia guided the Intact Insurance team in the design and management of an email promotional campaign targeting its network of brokers and optimized for all email clients. A strategic and creative guidance was a necessary step in creating a different visual from what the team usually did. The resulting email was responsive and personalized using personalization variables, two critical success factors leading to any successful email marketing campaign.