The update of Toronto's Just for laughs festival website,, in July 2014, began with the migration of their WordPress content and events management platform in a robust hosting environment, an environment that would support the peak traffic and daily activities of the operational team before, during and after the festival. The MultipleMedia team then proceeded with a series of programming changes to the application, updates of the festival's program and packages, to their sponsors, in addition to making functional changes to the online purchase process.