In order to set up an all-in-one e-mail marketing solution, MultipleMedia has developed a CRM to manage Just For Laughs’ client lists. This CRM automatically updates the newsletter lists to reach a specific audience by consolidating data coming from multiple sources into a single database to allow targeted extractions. Since the group sends daily newsletters for its different entities (JPR, JFL, JFL42, Comedy Pro, La Rue, Mondial des Jeux), the CRM, with its precise list management, substantially optimizes the newsletter process.