Introduction

This year, Les Francos de Montréal teamed up with Chevrolet Music to organize a musical competition with the mission to promote new French-language talent in Canada.

In order to carry out this online contest, Les Francos de Montréal and Chevrolet solicited our Montreal web agency to create a voting platform specially dedicated to the event. The event is called « En Route pour la Gloire ».

 

The Course of the Event

We set up a voting platform dedicated to the "En Route pour la Gloire" event which was carried out in 4 steps :

  • Step 1: candidates are invited to share their video on the website,
  • Step 2: the public votes to elect their favourite artist,
  • Step 3: 8 finalists are selected, voting continue to elect the "public’s choice”,
  • Final step : the big winner of the competition is announced live during the Festival in Montreal and on the online platform.

 

In Short

Multiple Media was proactive throughout the different steps of the event. Our agency ensured a live update of the website during the closing ceremony announcing the winner of the contest.